Shultz Roofing

Roofing with Integrity, Built for Life

Project Overview

When Dan Shultz came to us, he wasn’t just looking for a website—he was ready to rebrand his entire company. From the name and logo to the domain, social media, and a fully custom site, this project was a clean slate. Our job was to build a brand that looked credible, felt professional, and made it easy for customers to understand what Shultz Roofing stood for.

Dan trusted us to take the lead. We wrote the copy, designed the brand identity, created original photo/video content, and launched a modern, mobile-responsive site that captured everything his company offers. Most importantly, we helped position Shultz Roofing as a reliable partner in both residential and commercial roofing—with clear service pages, clean design, and copy that converts.

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What We Did

Project Highlights

Shultz Roofing

Full Rebrand

From company name to launch, this was a full transformation.
Content-Driven Website
All photos, videos, and copy custom-built to support the new brand.
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Client Hands-Off
Dan gave us full trust—we handled strategy, copy, design, and execution.
Smart Page Structure
We split services into Residential & Commercial to avoid bloat.
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15 Logo Variations
The winning logo went through dozens of concepts and iterations.

Big Results

Website traffic grew by over 300% after launch.

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Fast Facts

3

Weeks

Design to Go-Live
15
Logo Concepts Explored
5
Major Website Revisions
300
%
Increase in Website Traffic
80
Hours
Design & Dev Time
0
Templates
Fully Custom Build
1

Vision

Trusted Brand, Modern Look
1,000
miles
Driven for content (That’s Des Moines to Denver—round trip)