First impressions matter. And for contractors, that first impression often comes from your website. If your site is outdated or incomplete, it can cost you credibility before you even get a call.
Here are five mistakes we see all the time - and how to fix them.
Grainy shots from ten years ago don’t show the quality of your work. Invest in recent, high-quality photos that showcase what you can actually do.
If someone has to dig for your phone number or email, they won’t. Make it easy to get in touch by putting your info front and center.
More than half of web traffic comes from mobile devices. If your site doesn’t look and function properly on a phone, you’re losing opportunities.
“General contracting” doesn’t cut it. Be specific about what you do and who you do it for. Clarity is what gets you hired.
A site that hasn’t been updated in years looks abandoned. Keep your content fresh and your links working - it shows you care about details.
Final Takeaway
Your website should reflect the same professionalism you bring to every jobsite. Clean design, clear communication, and updated content go a long way in building trust.